PitchCom®: Built for Softball, Committed to Earning Trust

As the AUSL All-Star Cup Opening Day kicked off on August 8th, PitchCom® is celebrating more than another Opening Day. As the presenting partner of the AUSL All-Star Cup, PitchCom® is proud to support one of professional softball’s premier events while highlighting the company’s growth in the sport, its commitment to the game, and the trust customers place in its products and service.

Originally known as a communication system for baseball, PitchCom® has become the leading on-field communication provider across every level of softball - from youth and travel ball to college and the professional game.

That growth has been fueled by meaningful relationships throughout the softball community, including key partnerships with Alliance Fastpitch and USA Softball at the youth and travel-ball levels. In the collegiate game, PitchCom® supports the majority of the NCAA Division I Top 25 teams and continues to see growing adoption among softball programs across the NCAA.

At the professional level, an exclusive partnership equips every AUSL team with PitchCom® technology. PitchCom®’s work with the KC Diamonds, a member of the Professional Softball League (PSL), further expands access to advanced on-field communication across the professional game.

These partnerships represent more than product adoption. They reflect the confidence coaches, athletes, and organizations have placed in PitchCom® - not only to deliver dependable technology, but also to provide the responsive service and support teams need to implement it successfully.

“Softball is not simply an expansion market for PitchCom® - it is a central part of the company’s identity and future,” said Ashlie Rowley, Head of Softball. “PitchCom®’s growth in softball reflects our commitment to listening to coaches and athletes and developing solutions around their needs. Just as importantly, it reflects the trust customers place in PitchCom®’s products, service, and people. That trust is something we are proud to have earned and remain committed to strengthening.”

Listening, Building, and Supporting

PitchCom®’s approach begins with listening.

Softball programs have distinct communication needs, workflows, and competitive environments. By working directly with coaches and athletes, PitchCom® has developed products specific to those needs while creating flexible ways for teams to access, implement, and successfully use its systems.

PitchCom®’s commitment does not end when a team receives its equipment. The company works alongside customers to support implementation, answer questions, and help coaches and athletes get the most from the technology. That level of service has been essential to building lasting relationships throughout the softball community.

The result is technology teams can trust to simplify on-field communication, reduce confusion, and allow athletes to compete with confidence - without disrupting the game’s natural pace and rhythm.

The impact has been especially evident within the AUSL.

PitchCom® and the AUSL plan to “continue the partnership for many years to come,” said Sam Fischer, Senior Manager of Softball Operations for the AUSL. “It simplifies communication between pitchers and catchers, reduces the potential for missed or crossed signals, and keeps the game moving at a better pace. Just as importantly, our athletes have embraced it quickly, which speaks to how naturally it fits into the flow of the game at this level.”

As the presenting partner of the AUSL All-Star Cup, PitchCom®’s support extends beyond providing communication technology to every team. The partnership reflects a broader investment in the athletes, coaches, fans, and future of professional softball.

The Next Generation of PitchCom® for Softball

As softball programs prepare for their upcoming seasons, PitchCom® is introducing enhanced product options that give teams at every level greater flexibility in how they communicate.

The expanded lineup includes:

• The PitchCom® Starter Kit, created specifically to make the technology more accessible and easier to implement for travel-ball and high school programs.

• At the college level, displays with a vibrating feature, offering greater versatility while retaining PitchCom®’s small, sleek design.

• Integrated coach-to-catcher push-to-talk, one-way audio communication.

• The introduction of the PitchCom® app, providing more dynamic pitch-calling options.

The PitchCom® app works through the company’s patented transmitter radio technology, eliminating the need for Wi-Fi, cellular service, or other network connectivity. Teams can access more advanced pitch-calling functionality while maintaining the reliability and security that define the PitchCom® system.

These innovations are the direct result of conversations with softball coaches about what they want, what their athletes need, and how communication technology can be more easily incorporated into their programs. From making on-field communication more accessible at the travel-ball and high school levels to expanding functionality for collegiate and professional teams, the new options reflect PitchCom®’s commitment to developing solutions for the entire softball community.

They also reflect PitchCom®’s responsibility to continue delivering the performance, reliability, and service its customers have come to expect.

Ready to Transform Team Communication?

From travel ball and high school softball to the majority of the NCAA Division I Top 25 and the professional game, PitchCom® is building for the future of softball - and earning the trust of teams at every level.

Teams not yet using PitchCom® are invited to discover how faster, clearer, and more secure communication can improve on-field execution. PitchCom® can help programs identify the right system for their needs while providing the implementation support and customer service trusted throughout the game.

Join the growing number of softball teams that trust PitchCom® - and experience communication technology and service built around the needs of the game.